XO Beauty

Beauty Unscripted

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This is US

the mission

Our mission is to deliver customized hair and makeup services to celebrate all of life’s special moments, while providing unparalleled customer service.

the vision

XO Beauty Company’s vision is to be known as an innovative, and sought after leader in the beauty industry; creating ripples outside of the standard definition of beauty. XO Beauty Company will teach, support and empower women across multiple platforms, giving our clients tangible expertise, and an unforgetable experience.

the owner

Alexis | Lead Stylist & Makeup Artist

The dreamer, doer and thinker behind XO Beauty Company. She’s bubbly like champange, a connoisseur of cappuccinos, and a sucker for things that sparkle. She’s your new BFF, your beauty advocate, and the girl who will help you create your personalized beauty script. XO’s mission has been hand crafted over the 11+ years Alexis spent in the special event hair and makeup industry. She strives to make her clients look & feel gorgeous, one hair & makeup brush at a time. Her expertise, and experience in the industry have allowed her to hone her skills, and perfect her technique. Alexis’ passion for XO sets its’ standard for unparrelled customer service, leaving you not only pampered but feeling loved.

the team

Alexis and The Glam Squad of XO Beauty Co. go together like lipstick and liner. They are as diverse as they are talented; the creme de la creme. These highly experienced makeup aritsts, and hairstylist deliver on point hair and makeup services every single time. Each independent contractor has been hand selected by Alexis; sharing her fundamental commitment to deliver extraordinary customer service. Together they vow is to create a fun experience, while delivering beautiful services.

our instagram

xo.beauty.co

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✖️Mobile H+MU GLAM 💄
✖️Servicing📍San Diego 📍Sacramento CA + Beyond
✖️Bridal • Branding • Special Events • Corporate
✖️Links 2 my fav products 🛍👇🏻

Luxury Hair & Makeup

xo.beauty.co

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Aug 8

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✖️It’s giving Rapunzel vibes✖️

#bridalhair #bridalhairtrial #sacramentobride #norcalhair #northerncaliforniawedding #norcalbride
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xo.beauty.co

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Jul 22

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✖️Because…BARBIE 💖✖️

Planning - @curatedbygw
Dresses - @graceandwhitebridal @untamedpetals @kellyfaetanini 
Photography - @liz_zimbelmanphoto
Shoes - @sheischeval
Backdrop + Rentals - @petiteeventsco
Sweets - @ms.popsandtreats
Florals - @the_blonde_bouquet 
Beauty - @xo.beauty.co
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xo.beauty.co

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Jul 20

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✖️LET’S NORMALIZE SOCIAL MEDIA BREAKS!

You guys, It has been a minute since I have posted on here. I have had so many people check in on me asking if I’m ok 🥰. That’s the funny thing about social media sometimes & running your business. Breaks aren’t really accepted without explanations. I am not the best at that. When things get busy, I hunker down, especially since I am the owner & running this business on my own. 

To be honest I have been in total survival mode. So many blessings over here, so I am not trying to complain, but it’s been intense! Here’s a quick recap of the past two months…

1). Extreme morning sickness with baby girl 🤪(that FINALLY has let up! Thank u Jesus)!
2). Thick into wedding season with trials, weddings and events.
3). Expanding XO Beauty into NorCal means lots of flights back & forth between San Diego & Sacramento.
4). My hubby & I bought our FIRST house, which meant moving my whole family & living in my in-laws house the past few months while we closed on our property.

I know in times of growth it can sometimes seem like you are recoiling or even moving backwards. However in my experience this stage is necessary in order to spring forward. XO Beauty is still here, and we are so excited about all the things that are to come, but in some ways this year it feels like we are planting the new seeds, watering them, and patiently waiting for them to grow.

For all the self run business owners out there, I see you. Thank you for my village, I have truly had to lean on them this year (you know who you are). Thank you for all the people who have reached out, and checked in. XO BEAUTY is alive and well! So grateful to truly do what I love: I know it’s only gonna get better. & better from here! ✖️
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xo.beauty.co

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Jul 20

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✖️Come on Barbie, let’s go party. ✖️
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xo.beauty.co

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May 23

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🎀 XO BEAUTY JUST GOT A WHOLE LOT CUTER 🎀

She’s a ✨✨DREAM COME TRUE ✨✨, the answer to our prayers, my lil’ BFF in the making, and the final piece to our family. 

Baby girl, you are loved so much already! You were worth the wait, worth the journey, and I believe you were hand delivered by so many of our angels. 

✨✨I will NEVER get over this moment ✨✨Thank you Jesus, for this. You are so faithful! 💕🙏🏼

To all my clients, your support means the world to me! I will still be taking clients through the middle of November, and my amazing team and I are excited to continue serving you as we welcome the littlest girl to our squad!!! XOXO
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